1. Use the "search" to find people seeking services you or your business provides. If you provide catering or dj services, for example, search wedding, party, event, etc. If you are a lawyer, brainstorm some keywords relating to your practice area and do a similar search. Then use @_____ to reply to posts you find.
2. When people tweet, listen. If you picked the right people to follow, you should be able to click on any link posted to your twitter homepage by those you follow and find something that interests you. If someone you followed consistently leads you astray, feel free to not follow them anymore. Furthermore, don't feel obligated to follow someone that is following you. The point of twitter is to filter out unwanted information, and boost the signal of wanted information.
3. Check out this blog post for a great collection of articles on twitter. http://www.alnyethelawyerguy.com/al_nye_the_lawyer_guy/2009/06/35-valuable-articles-for-lawyers-to-read-about-twitter.html
Good Luck!!!
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